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Foundations touch state with millions

JEFF PORTER
ARKANSAS DEMOCRAT-GAZETTE
   New York oil tycoon John D. Rockefeller wanted his money to work even after he died. So he created the Rockefeller Foundation, endowing it with $250 million and charging it with ending human suffering.
   More than 80 years later, human suffering remains, and Rockefeller's legacy is still at work. His foundation gave away $99 million in 1997 and is funding research on new drugs to treat malaria.
   Rockefeller's was one of the first private foundations, a method of giving that began in the late 1800s and proliferated after the 16th Amendment to the Constitution created the modern income tax in 1913.
   Today the United States has about 58,000 private foundations. Through them, men like W.K. Kellogg, Henry Ford and Bill Gates are teaching community involvement, fixing crumbling inner cities and giving public libraries Internet access.
   Arkansas has 273 private foundations, which, according to the latest numbers available, control about $1.5 billion in assets. That's twice as much as J.B. Hunt in Springdale, the nation's largest publicly traded trucking company, is worth.
   Without those foundations, the impoverished Mississippi River Delta would be even more desperate. Fewer students could afford college tuition. The arts would have a much smaller canvas. To match one 1998 grant from the Walton Family Foundation in Bentonville, the Girl Scouts would have to sell 110,000 boxes of cookies.
   Directly or indirectly, the life of every Arkansan is touched.
   In 1997, Arkansas' foundations gave away at least $116 million. That's enough money to build Alltel Arena -- and fix the raker beams afterward. It's enough to reconstruct Interstate 30 from Little Rock to Malvern, enough to write every man, woman and child in Arkansas a $46 check.
   But by some standards, it's still a paltry sum. All by itself, the Lilly Endowment in Indiana gave away $425 million last year.
   In all, the nation's private foundations give away $17.5 billion a year, according to the most recent information available from the National Center for Charitable Statistics in New York.
   Unlike public charities -- such as the University of Arkansas Foundation -- private foundations typically get their start with money from a single source. Most are initially endowed with family or corporate money.
   "Some people want to live forever through their foundations," said Tom Riley, director of research for The Philanthropy Roundtable in Washington.
   The money those foundations control is "the wealth that's been accumulated, largely by what we called the World War II generation," according to Pat Lile, president of the Arkansas Community Foundation, a public charity that receives money from various sources, including private foundations. As the World War II generation passes on, she said, "that wealth will be transferred."
   It will also go a long way toward setting society's goals and determining the country's priorities.
   To date, foundations' purposes seem largely benign. They have fed and clothed the poor, modernized hundreds of hospitals and sent millions to college. But they also influence public policy, at least indirectly, by giving to the American Civil Liberties Union or the Southern Poverty Law Center or to organizations that promote school vouchers or abortion rights or medicinal marijuana.
   Meanwhile, the foundations are allowed to rake in profits on their investments, year in and year out, while paying only 2 percent in excise tax on those profits. Federal law requires them to give away an average of 5 percent of their assets each year.
   That leaves room for them to grow and grow.
   The value of the assets private foundations control -- stocks, bonds, limited partnerships, land -- has more than quadrupled in the past 20 years, even adjusting for inflation. In 1997, the latest year for which a figure is available, they were worth $336 billion.
   Keeping track of what foundations do with that money is a big enterprise itself.
   Nonprofit organizations such as the Foundation Center in New York, the Council of Foundations in Washington and the Southeast Council of Foundations in Atlanta all keep an eye on foundations. The center is a research gold mine for organizations seeking grants from the foundations. The councils provide the foundations with research, legal services and conferences and workshops.
   An examination of Arkansas' foundations begins with Form 990-PF, the tax return each of them files annually with the Internal Revenue Service. It lists investments, income, expenses, gifts and the trustees who decide on gifts.
   Form 990-PF is a public record, and a foundation generally produces it on demand. It's available from the IRS -- after a wait. Many are on file at the state attorney general's office or are available on microfiche at the Central Arkansas Library.
   The 990-PFs filed by a dozen of the state's largest foundations open a window into a little-explored area of Arkansas wealth. They are the starting point for an overview of these ever more influential institutions.
   THE FRUEAUFF FOUNDATION
   The Charles A. Frueauff Foundation began life in 1950 with $4 million from the successful New York lawyer's will. Now it's worth $116 million and based in Little Rock, run by the daughter-in-law of Frueauff's nephew.
   Under the direction of Sue Frueauff, who retired a few years ago as an elementary-school principal in Russellville, the foundation spread $4.8 million across the country in 1998, with assistance for college students, at-risk children, the sick, the poor and the handicapped, from New York to California.
   It gave the National Catholic AIDS Network in San Francisco $35,000. It gave the Arkansas Sheriffs' Boys and Girls Ranches in Batesville $40,000. It gave $100,000 to endow scholarships at Sweet Briar College in Virginia.
   Even so, the foundation's profits on its stock and bond investments outstripped its spending by $11.5 million. Both Frueauff and the Arkansas Community Foundation's Lile said that's a good thing -- the more money in the bank, the more lives the foundation can touch.
   THE ROCKEFELLER FOUNDATIONS
    Like the Frueauff Foundation, two Rockefeller foundations -- the Winthrop Rockefeller Foundation and the Winthrop Rockefeller Trust, separate organizations, both based in Little Rock -- are riding the crest in the stock market.
   The foundation, with assets of $123 million, made $21 million more than it spent in 1998. The trust, with assets of $76.8 million, reported making $7.6 million during the fiscal year that ended June 30, 1998.
   Both foundations trace their roots back to 1956, when future Gov. Winthrop Rockefeller created what he called the Rockwin Fund. It was small, mainly paying for scholarships, and he kept it afloat himself.
   Rockefeller died in 1973. His estate founded the trust, which in turn increased the assets of the Rockwin Fund, which became the Winthrop Rockefeller Foundation in 1974. Rockefeller's son, Lt. Gov. Winthrop Paul Rockefeller, is on the boards of both.
   The foundation gave $3.2 million in gifts in 1998. The largest was $1 million for the Enterprise Corporation of the Delta in Jackson, Miss., with its mission "to improve the quality of life for low- and moderate-income residents." It invested $1.2 million in Southern Development Bancorporation in Arkadelphia, a nonprofit that provides low-interest loans to fledging entrepreneurs.
   The foundation's president, Sybil Hampton, listed three priorities: education, economic development and citizen participation. A prime example is its Jump-Start Technology Initiative to help rural nonprofits go high-tech, Hampton said. "They need to be allowed to dream."
   In large measure, the trust supports other nonprofits bearing the Rockefeller name. During the fiscal year that ended on June 30, 1998, the trust approved $4.2 million for the Winrock International Institution for Agricultural Development and $12.2 million for the Rockefeller Foundation itself.
   Winrock International, which tries to increase "agricultural productivity and rural employment while protecting the environment," is housed in Rockefeller's old farmhouse in Morrilton. It does much of its work in developing countries, according to Marion Burton, a full-time trustee.
   Sometimes, making money and doing good seem to run at cross-purposes.
   The trust approved $300,000 for the Arkansas Center for Health Improvement in Little Rock. The center calls tobacco "a major factor" in Arkansas behavior-related deaths and says "public education and statewide health promotion campaigns are effective in reducing tobacco use."
   But, according to its tax return, the trust itself owned 3,750 shares of Imperial Tobacco Group, a British company that sells cigarettes and pipe tobacco, and 2,500 shares of RJR Nabisco Holdings Corp., then the parent company of R.J. Reynolds Tobacco, the second-largest cigarette company in the United States.
   Other Arkansas foundations, too, have potential conflicts between investments and grants.
   "There are two schools of thought," said Jeff Muir, philanthropy specialist with advertising and public-relations firm Knoll and Company of Portland, Ore. One line of thought says investments should align with a private foundation's social agenda. The other is to divide duties, with investing and grant-making as separate functions.
   Trustee Burton said the Rockefeller Trust falls into the second category. He said the trust, like many foundations, pays outside investment managers to handle the money, while the trustees make the grants. He said that as foundations increase in size, "social investment" rules are more difficult to live with.
   THE JONES FOUNDATIONS
   Harvey and Bernice Jones, who wanted their money to make a difference across Northwest Arkansas and beyond, started their foundation philanthropy in 1956.
   Recently their dream has had a rough ride.
   In February, H.G. "Jack" Frost Jr. -- who received $170,000 in consulting fees from the Harvey and Bernice Jones Charitable Trust in 1997 -- was indicted, accused of stealing $1.85 million. His case is pending.
   Even before the charges, the trust had told Hendrix College and Arkansas Children's Hospital that it couldn't honor all of its contribution commitments, but it eventually gave Hendrix $400,000.
   Now the Jones legacy is rebuilding.
   "We've weathered the storm," said Joel Carver, the cardiologist who runs the Harvey and Bernice Jones Center for Families in Springdale.
   Harvey Jones, who founded a business that became a major trucking company, died in 1989. Bernice Jones, 94, is in good health and enjoys visiting the center, Carver said.
   In 1998, the center -- with $67.6 million in assets -- spent $5.6 million on recreation and education in Springdale. Jones money is responsible for most of that, but some neighbors are helping. The Walton Family Foundation, for example, gave the center $2 million in 1998.
   The center and Har-Ber Village Foundation, with assets of $10 million in 1998, are the only major foundations remaining of the several the Joneses began. A small trust started by Harvey Jones, funding scholarships for nursing students, also remains.
   The reorganizing, to "consolidate for efficiency's sake," Carver said, includes some extra safeguards, financial checks and balances.
   For years, the Jones foundations have given gifts across the state and beyond. Bernice Jones "has been around the state and now wants to come back home," Carver said. She wants to see the effects of her work, focusing on her own communities.
   The center's 38-acre campus might be playing host to a birthday party and a wedding at the same time it is offering a class in parenting skills, even as families are splashing in its swimming pool.
   The Har-Ber Village Foundation supports a museum in Grove, Okla., open for free. The museum, which includes a set of buildings the Joneses constructed, depicts pioneer life in Oklahoma.
   THE ROSS FOUNDATION
   Arkadelphia's Ross Foundation has a unique way of making money. The foundation, which has assets of $44 million, owns timberland and sells its crop, both pine and hardwood. Its last tax return says it made $1.6 million that way.
   Timber magnates Esther Ross and her daughter, Jane Ross, started the foundation in 1966. Jane Ross died in July and, after her estate is settled, the foundation will own about 52,000 acres. It also buys land, most recently paying $53,000 for 80 acres in its home county, Clark.
   The foundation is serious about stewardship of its land, grants manager Joe Nix said. The companies that cut down the trees must follow rules set down by the foundation. "We're watching the loggers," Nix said.
   It also is watching out for timber's future. An $18,169 grant paid for a study at the University of Arkansas at Monticello on hardwood tree regeneration.
   The Ross Foundation keeps most of its money close to home, giving to conservation groups, public schools, and county and municipal governments in Clark County. One of its most costly ventures was funding a fiber-optic line between Ouachita Baptist and Henderson State Universities, across a street from each other in Arkadelphia. One of its least costly was fixing a church's floor after it collapsed.
   THE WALTON FOUNDATIONS
    During the past 20 years, the world's largest retailer and the family that started the business have ensured that Arkansas philanthropy will never be the same.
   Wal-Mart Stores Inc. established the Wal-Mart Foundation in 1979, with $200,000. Company executives sit on the foundation's board, setting a budget each year.
   Director Betsy Reithemeyer says the foundation, with assets of $11 million, tries to make a difference where Wal-Mart stores are located. Working with local organizations, it supports such causes as scholarships and the United Way. It's also a large contributor to the Children's Miracle Network, funneling money to children's hospitals. Its latest gift: $2.6 million.
   The foundation often matches money raised at specific stores. That meant the Children's Miracle Network got not just the $2.6 million, but also the money raised locally. It ended up with $27 million.
   The foundation has another project this year -- raising money toward a $100 million monument to honor World War II veterans. It plans to match the first $1,000 raised at each store, which could produce up to $6 million toward the monument. So far, the foundation is up to $4.1 million, Reithemeyer said.
   Wal-Mart founder Sam Walton and his brother Bud -- both deceased -- were World War II veterans. So are 1,900 Wal-Mart employees, said Emerson Goodwin of the foundation.
   In 1987, Sam and Helen Walton set up the Walton Family Foundation in Bentonville, now the state's largest private foundation. For 1998, the foundation listed assets of $548 million and gifts of $50 million.
   And it's clear that the family has continued to fund the foundation. From 1997 to 1998, its assets doubled. In 1997, family members and their limited partnership, Walton Enterprises, gave $21.5 million to the foundation. Their 1998 gifts dwarfed that: $77.8 million.
   The foundation keeps its money in the family, investing in Wal-Mart stock and in Walton Enterprises, run by Jim Walton, a son of the foundation founders.
   Stewart Springfield, executive director of the Walton Family Foundation, said he did not have time to answer questions. But the foundation's tax return shows such 1998 gifts as:
   $4 million to the Children's Scholarship Fund, which pays for scholarships for private-school students.
   $3.6 million to the Foundation for the MidSouth in Jackson, Miss., a nonprofit with a mission to "create a better quality of life for all" in Arkansas, Mississippi and Louisiana.
   $2.6 million for the Enterprise Corporation of the Delta, also in Jackson.
   The foundation also reported a $3 million investment in Southern Development Bancorporation, a nonprofit, low-interest lender for economically depressed regions.
   This year the foundation is beginning to fund a 10-year, $19 million project called the Partners Program, run by the Arkansas Community Foundation. The goal is to create 16 Community Foundation affiliates across the state. Each affiliate can gear its programs to its community's needs.
   While the Walton Family Foundation hands millions to colleges and universities, hospitals and the Boy Scouts, it also funds more contentious efforts.
   CEO America -- the short name for the Children's Educational Opportunity Foundation America -- was founded in 1994 with a $2 million grant from the Walton Foundation. Those grants have continued, with $3.7 million reported for 1998.
   CEO America promotes "parental choice in education through private tuition grants and tax funded options," arguing that vouchers would benefit children with more school choices.
   Most public-school superintendents contacted in Northwest Arkansas don't like the idea of vouchers that could take tax dollars away from public schools, even though their districts receive Walton Family Foundation grants. Fayetteville Superintendent Bobby New, whose district received a $21,000 grant in 1998, said public education "would suffer" if taxpayer money went to private-school vouchers.
   The Walton Family Foundation describes its main focus as "systemic reform in education," according to the Foundation Center.
   Some foundations intentionally encourage different approaches, "trying to improve education in general," said philanthropy specialist Muir.
   Philanthropy Roundtable's Tom Riley concurs. "They're all trying different things. Some are working; some aren't. They're really the laboratories of education reform."
   THE WINDGATE FOUNDATION
    Wal-Mart's success also helped along one of the state's youngest and largest private foundations. Dorothea W. Hutcheson of Fort Smith started Windgate Charitable Foundation in Siloam Springs in 1993 with a donation of Wal-Mart stock. She died in 1996, and her estate continued giving stock and cash. For 1998, the foundation reported $91.5 million in assets.
   The foundation focuses on two key issues: marriages and families, and arts and crafts. Windgate director John E. Brown III of Siloam Springs -- former president of John Brown University and now a state senator -- said the hope is that the foundation can help "strengthen families and can solve a myriad of problems," Brown said.
   But he said the Hutcheson family isn't trying to make a splash and even asks grant recipients not to publicize the gift.
   Last year, the foundation approved grants for 25 college "Marriage and Family Week" conferences and a $200,000 grant for John Brown University's Center for Marriage and Family Studies. The foundation also contributes to such arts and crafts endeavors as the Arrowmont School of Arts and Crafts in Gatlinburg, Tenn., which was approved for $475,000 in grants.
   THE FUTURE
    The recent growth in Arkansas' private foundations could be just the beginning. Assets -- and the gifts that follow -- could skyrocket over the next few years.
   Arkansas foundation leaders talk about entrepreneurship spirit, how much of the founders' money is now being returned to their communities and beyond, how a wave of philanthropy is solidly in place, how that will encourage wave after wave to follow.
   Marion Burton, a trustee of the Winthrop Rockefeller Trust and a friend of the former governor, likes the notion that Rockefeller, a grandson of John D. Rockefeller, is smiling down from somewhere.
   "He initiated the new growth of Arkansas philanthropy," Burton said. "I think he'd be very pleased."
   Research for this article was assisted by Dauphne Trenholm of the Arkansas Democrat-Gazette.

This article was published on Sunday, Nov. 28, 1999

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